Case Studies
Elev8 Education (Nigeria)
Challenge:
As Elev8 Education launched its operations in Nigeria, they needed a skilled Marketing Manager to lead the charge in establishing their brand and expanding their marketing efforts in a competitive education market.
What we did
Recruited, outsourced, and on-boarded a Marketing Manager with experience in the Nigerian education sector.
Expanded the team by recruiting additional marketing professionals, aligning their skills with Elev8’s growth objectives.
Expanded the team by recruiting additional marketing professionals, aligning their skills with Elev8’s growth objectives.
Results
Recruited, outsourced, and on-boarded a Marketing Manager with experience in the Nigerian education sector.
The Marketing Manager led efforts that resulted in a 40% increase in brand visibility within the first quarter.
The expanded team contributed to a 35% growth in enrollment inquiries, positioning Elev8 as a key player in Nigeria’s education sector.
Andela (Uganda)
Challenge:
As Andela prepared to launch operations in Uganda, they needed a skilled communications and social media team to handle the critical first stage of engagement, build brand presence, and ensure smooth internal and external communication.
What we did
Sourced and onboarded a Communications Coordinator and a Social Media Coordinator with experience in regional markets.
Ensured that both hires were aligned with Andela’s core values and brand messaging while offering hands-on support during their onboarding to ensure a seamless integration into the team.
Provided strategic oversight to ensure that the communications team could effectively manage the media and social media narratives during the Uganda launch.
Results
Flawless brand launch in Uganda, with widespread positive media coverage and social media engagement.
Achieved a 30% increase in media mentions and social media reach within the first three months.
The newly onboarded team established strong communication channels, helping Andela create a solid foothold in the Ugandan market.
Shuttlers (Nigeria)
Shuttlers was at the brink of scaling operations and needed a senior marketing leader, alongside strategic support, to enhance their brand, manage PR activities, and drive user acquisition.
What we did
Provided a senior marketing leader to guide the team and developed a roadmap for addressing gaps within the existing marketing structure.
Delivered training programs for the current team while hiring new talent to meet Shuttlers’ growing needs.
Led PR activities, brand positioning, and messaging during their seed fund raise to solidify their position in the mobility market.
Results
35% increase in user acquisition within six months.
Social media engagement increased by 50%, driving higher conversion rates.
Significant media coverage, positioning Shuttlers as an innovative leader in the mobility space.
Tek Experts (Rwanda)
Challenge:
Tek Experts was expanding its presence in Rwanda and needed to build a marketing team from the ground up. Specifically, they required a Community and Partnerships Coordinator to drive engagement and build strategic partnerships.
What we did
Recruited a highly qualified Community and Partnerships Coordinator with experience in building strategic relationships in the region.
Assisted Tek Experts in setting up the marketing team from scratch, ensuring smooth onboarding and providing the necessary tools for team cohesion.
Guided the team through their initial campaigns to strengthen Tek Experts’ community engagement and partnership efforts.
Results
Successfully built Tek Experts’ marketing foundation in Rwanda, ensuring they were equipped to drive growth in the region.
The Community and Partnerships Coordinator established three key partnerships within the first six months, helping Tek Experts enhance brand visibility and market influence.
A 25% increase in community engagement across Tek Experts’ local platforms, contributing to faster talent acquisition and brand awareness.
